Initiative aims to change the public perception of scientific research

USC Annenberg professor among those looking at how scientists and media can increase understanding of complex information

BY Alex Reed  MARCH 24, 2016

Scientific research is often not explained effectively at the university and academic journal levels, Geoff Cowan says. (USC Photo/Brett Van Ort)

Geoffrey Cowan, USC Annenberg School for Communication professor and Center on Communication Leadership and Policy (CCLP) director, has joined a team of leading scientists and media professionals on a mission to change how the public views scientific advancements.

The Face of Science, a new three-year initiative out of the American Academy of Arts and Sciences, will conduct studies that examine public attitudes toward scientific research and determine how scientists and the media can increase public understanding of, and trust in, scientific information.

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